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1. Hyper-Local Engagement Policy

• Partner with local farms, breweries, or bakeries and highlight them on menus.

• Launch a “Local Flavor of the Month” dish featuring seasonal or regional ingredients.

• Sponsor or host local events (farmers’ markets, sports teams, charity dinners).

2. Digital-First Storytelling Policy

• Use TikTok/Instagram Reels to show behind-the-scenes cooking, staff culture, and customer experiences.

• Create a digital loyalty program with gamification (points, tiers, secret menu unlocks).

• Run geo-targeted ads highlighting nearby specials.

3. Transparency & Trust Policy

• Open-kitchen or live-stream cooking sessions to show food quality.

• Post nutrition and sourcing information online to meet growing customer demand for transparency.

• Highlight eco-friendly packaging and sustainability commitments.

4. Community Connection Policy

• “Pay-It-Forward” board: Customers can pre-pay a meal/drink for someone in need.

• Offer discounts for teachers, first responders, or healthcare workers.

• Host monthly “community feedback nights” with free tastings for loyal customers to test new menu items.

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